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Antigua Commercial Bank has issued an RFP for a Public Relations and marketing agency. The assignment includes creative development of advertising (including radio, television, print, digital and outdoor); branding; promotions; marketing; and media support services.
Antigua Commercial Bank (ACB) has been operating in Antigua and Barbuda for over sixty years and is the leading indigenous Bank in the nation. The Bank has three branches on the mainland of Antigua and an agency in Barbuda, and at the same time, serves its customers through 10 Automated Teller Machines (ATMs), including the only multicurrency ATM at VC Bird International Airport.
Qualifications include experience in:
- Providing professional marketing, advertising, and promotional services to top-tier institutions such as ACB;
- Producing high-quality graphic designs and copywriting
- Devising, implementing and coordinating marketing campaigns and promotions;
- Developing, implementing, monitoring and adjusting media strategies, while working within a budget to promote products, services, programmes, and events;
- Coordinating with multiple parties and meeting deadlines as agreed; and
- Responding ably to emergencies, changed requests from ACB, and other matters arising.
SCOPE OF SERVICES
- Develop an overall branding plan that positions and sustains ACB as the premier commercial bank among all banks in Antigua and Barbuda.
- Identify new marketing avenues for the Bank and assist in identifying and exploiting its brand and key demographics.
- Develop strategic marketing communications and brand support to assist the Bank in promoting products, services, events, programmes, and other initiatives.
- Graphic design and production of advertising and communication materials (write, edit, and proof copy).
- Recommend and implement media strategies and tactics, including media buys.
- Negotiate with advertising media providers, and oversee and evaluate services provided by advertising media.
- Suggest improvements to the Bank’s current digital presence (website and relevant social media sites).
Proposal due by October 3 to:
Seth Burton, Marketing & PR Executive
Antigua Commercial Bank.
Thames and St. Mary’s Streets
P.O. Box 95
St. John’s, Antigua
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