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The most common cause of cancer death is lung cancer, which accounts for 1.6 million deaths annually. Despite the fact that lung cancer kills more Americans than breast, colon and prostate cancer combined, lung cancer research in the United States and other countries is underfunded. Further, there is a stigma attached to lung cancer not typically associated with other cancers. There has been a decrease in the incidence of smoking in the United States, but smoking cessation in other parts of the world has not decreased similarly.
Progress in lung cancer treatment has been rapid, making lung cancer a role model for precision medicine. The International Association for the Study of Lung Cancer (IASLC) is the only global organization dedicated solely to the study of lung cancer. Founded in 1974, the association’s membership includes more than 5,000 lung cancer specialists in over 100 countries. IASLC members work to enhance the understanding of lung cancer among scientists, members of the medical community and the public. The IASLC publishes the Journal of Thoracic Oncology, a valuable resource for medical specialists and scientists who focus on the detection, prevention, diagnosis and treatment of lung cancer.
The IASLC mission is:
- to embrace the study of the etiology, epidemiology, prevention, diagnosis, treatment and all other aspects of lung cancer and other thoracic malignancies;
- to provide education and information about lung cancer and other thoracic malignancies to IASLC members, to the medical community at large and to the public;
- to use all available means to eliminate lung cancer and other thoracic malignancies as a health threat for the individual patient and throughout the world.
The IASLC has a small communications staff and seeks help attracting widespread, worldwide coverage of their annual conference.
ASSIGNMENT
The International Association for the Study of Lung Cancer (IASLC) requests proposals for public relations and media relations work surrounding the annual IASLC World Conference on Lung Cancer (WCLC), held Oct. 15-17 in approach including original research (clinical trials and translational or basic research), reviews and opinion pieces.
Yokohama, Japan (http://wclc2017.iaslc.org/). Assistance is needed writing press releases, pitching stories, organizing press conferences and cultivating media relationships in the lead-up to and during the WCLC. In particular, a focus should be given to pitching stories to media outlets around the world.
The specific tasks for this assignment include:
- Working with IASLC staff to determine which scientific abstracts merit media promotion Developing fact sheets and press kits for the meeting
- Creating key messages for the media
- Helping with a media training document/session for doctors, Board members, and IASLC leadership Developing international media lists and pitching stories to media around the world, before, during and after the conference.
- Providing consultation on best practices to attract media coverage of the conference
- Writing press releases based off approximately 10-16 scientific abstracts (medical writing experience necessary, cancer experience preferred)
- Reaching out to registered media
- Assisting IASLC staff with social media strategy and implementation Assisting with 4 daily press conferences during the meeting
- Responding to media requests for information about the WCLC and conference abstracts Establishing and enforcing media policies to govern media behavior on-site at the WCLC
See previous WCLC coverage here: http://wclc2016.iaslc.org/.
Proposal due by April 5 to:
IASLC Executive Offices
13100 East Colfax Ave., Unit 10
Aurora, Colorado 80011
Leading healthcare government PR firms include Ketchum PR & APCO Worldwide.
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